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A bit about me
Nicholas Bing has three strong drives that is incorporated into everything he does.
Drive Entrepreneurial Thinking.
Put New Zealand on the World map.
Driving Entrepreneurial Thinking
Start-ups & Cases
Since 2002, Nicholas was introduced to business. Not business in the typical McDonald’s, Fletchers, Skycity, EY and corporate sense, but in the fact that family-owned businesses are created as a vehicle for family wealth and success.
Every Saturday at the Otara flea markets, Nicholas would set up shop working under his uncles who would, like many other stalls, sell fruit, vegetables and coconuts. Unrealised at the time, but I was exposed to dealing with money, selling and the concept of business all at the age of 8.
In a highly competitive market, the question was, how might we innovate our products in order to generate more sales. The answer, from my Mum was to take pineapples and slice them into strips which turned them into a pineapple skewer.
This turned a $5 pineapple into a $16 product as each of the eight slices sold for $2. This became extremely popular over summer where demand exceeded our expectations. Innovative? Yes! Although a simple idea, this highlights the opportunity that entrepreneurship brings, the opportunity to add value.
This implanted the idea of thinking of business as a vehicle for providing value to the world and has played a big factor to my entrepreneurial journey today. It is not only a passion but a way of life.
Young Enterprise Scheme (Entrepreneurial Challenge, 2015)
Venture Up (Entrepreneurial Incubator, 2015)
SolveIt (Corporate Innovation Challenge, 2016-2018)
Velocity (Entrepreneurship programme, 2017-2020)
Unleash Space (Makerspace, 2017-2018)
COP Cultural Day
Nicholas and Gov general
Nicholas and Gov general
What is knowledge and who is it valued by, most importantly, who does it provide value to? Nicholas is an advocate for minority success, from his genealogy of being half-Fijian, half-Chinese and being born and raised in South Auckland he is able to relate and understand the inequitable racial differences towards indigenous and minority groups within New Zealand.
Whether that be the discrimination that is faced today to breaking down the stereotypes and misconceptions judged upon marginalised communities, Nicholas is driven by a purpose to support his community and ensure fair treatment across all groups. The steps to do this is first, by pathing the path to success and leading by example. Endorsing diversity and inclusion by ensuring thoughts are valued and are considered in decision making and lastly, leadership through servitude and the promotion of collective values.
His time at university developed this purpose as he journeyed a pathway to self-discovery and identification. Nicholas believes there is untapped potential that New Zealand’s indigenous and minority groups possess and is willing to excel in their development.
Put New Zealand on the World Map
With both his passion (entrepreneurship) and purpose (culture). Nicholas believes these will answer the question of “How might we place New Zealand on the world map”. A country rich in bi-cultural histories, diversity and cultural aspects that make New Zealand a fantastic place to live, grow and visit.
From here, the question expands to how can we assist New Zealand to excel economically, socially, environmentally and culturally. New Zealand has the foundations for success, and the world needs to see this. We develop bold, resilient and unbelievable leaders and businesses. Can we take this to the next level where New Zealand isn’t seen as a follower to the big nations, but as a driver instead.
Founder & CEO
"Driving a Passion and my Purpose, resulting in NZ success."
Ready to leave a mark? Contact us!
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